Anna Jeanine: Makeup Artist + Influencer Talks Self-Esteem, Art, and Shutting Down Negativity


When researching women to interview for Openletr, I am always looking for those who are genuine, honest, and positively influential. Anna Jeanine checks all those boxes and more, with her addictive adorable accent, unmatched makeup skills, and the ability to focus solely on the beauty rather than the drama and negativity that tends to creep in.

Not only can she show you how to blend your eyeshadow like a champ and master the most difficult of makeup skills, but she also makes you feel like you are not alone in your insecurities. She opens up about her struggles, as well as her excitement over new products and techniques. Her creativity and love for the craft shine through in each and every one of her YouTube and Instagram videos. It is impossible not to be drawn into her talent and ability to truly touch her audience. To find out more about Anna Jeanine and her journey with beauty, just keep on reading.

Openletr: Please introduce yourself to the readers. Tell us about your background, what got you interested in beauty, and how you got to where you are today.

Anna: Hi everyone! My name is Anna Jeanine and I'm a 22-year-old beauty and makeup influencer from a small town in the Netherlands. Even though I'm currently finishing up my bachelors in bioinformatics, I have always been a creative person. When I was growing up, my grandmother used to babysit and teach me art. This, at a young age, got me into drawing portraits, mostly women, to capture their beauty. Unfortunately, when I grew older and school became a bigger part of my life, I was unable to draw due to a lack of time; that was the moment I started to get more into makeup! Doing makeup makes me happy, because I can be creative and have a small escape from the world. It first started off by uploading selfies, and grew into something bigger when I uploaded a swatch video of some lipsticks. It blew up overnight being shared on Facebook and Instagram! I think it got around 170K views. I got loads of comments from people telling me how much they liked viewing me and my personality. Right now I'm at almost at 17K followers!  

Openletr: Where did you first learn your makeup skills, and what made you want to start your own YouTube and Instagram beauty channel?

Anna: YouTube! Due to growing up in a very small town and being shy as a kid, I was mostly at home on the computer. YouTube got me into makeup by following tutorials and trying to recreate them with my mom’s make-up lol! I had a YouTube channel when I was around 13 or 14, but I told my ‘friends’ about it, and as they started making cruel jokes, I deleted it. Looking back, I should have never let anyone tell me I couldn’t do it. But fortunately, when I got older I acquired more confidence to try it again! I decided to start a YouTube and Instagram account related to make-up when I got feedback from followers that they enjoyed watching me.


Openletr: How would you describe your relationship with makeup, how does it make you feel?

Anna: Makeup to me is a hobby, which can provide a small escape from the world and make me feel happy. It’s not that I need makeup, because I almost never wear it on a daily basis, but it can definitely make me feel good.

Openletr: What are your top three beauty tips? (skincare, haircare, makeup, etc.)


  1. Drink loads and loads of water!

  2. Wash your face every morning and night. You don’t need a crazy expensive skin care routine to have good skin, just keep it clean!

  3. Don’t tell anyone there are rules to makeup, or feel like you can’t do something, you do you!

Openletr: What beauty trends from around the world intrigue or shock you?

Anna: Asian make-up trends! I have seen videos of girls taping their eyelids open and lightening their skin.

Openletr: If you could change one thing about the beauty market or the beauty community what would it be?  

Anna: The competitive nature and cancel culture, which started last year. I feel as though there is too much negativity in the beauty community. There is a lot of talking behind each other’s back and not being happy for others when they achieve something. Everyone should just focus more on themselves, and the thing it is really about, JUST MAKEUP!


Openletr: What is the main message you hope your followers receive from your content?

Anna: I hope I can give my followers a time of fun and let them know it’s okay to be who they are when watching a video of mine! The world can be such a toxic place with constant bad news and negativity, I hope I can shine some light on my babes!

Openletr: I really admire how open you are with your followers about your struggles with acne. I have had very similar experiences with my skin, so I feel a kinship with you. How do you keep yourself so positive when facing that?

Anna: Thank you so much! I know it’s a huge struggle. I remember caking my face with foundations and concealers to hide my acne like crazy. Caking my face only made the texture more prominent looking back now. The turnaround point for me was when my mom asked me this question, “when you see someone with acne, do you only see their acne?” I thought to myself and knew I didn’t. I only looked at the person and would not think twice about their acne, and that was when my mom told me, “that is the same way people look at you, they see you and not your acne.” This helped me a lot to become less insecure about my acne and not to put on tons of makeup trying to hide it!

Openletr: Struggling with self-image issues is unfortunately super common (things like acne, body image, etc.) How have self-image issues affected your life and work, and what advice would you give someone struggling with the same thing?

Anna: I have definitely struggled with self-image issues and till this day I still do! I’m a big overthinker and can become obsessed with the smallest things, which people won’t even notice. That is why I always try to remind myself that other people are probably not even noticing! It’s okay to struggle, but don’t let it take over your thoughts and/or life, because it’s not worth it.

Openletr: Why do you think beauty and makeup is such a fundamental part of people’s lives around the world?

Anna: It’s a way to be creative! Creativity can be such a big outlet for people that, I think, is why beauty and makeup have become such a fundamental part of people’s lives.

Photo courtesy of Anna Jeanine, Netherlands