Beauty Controversies: The Things You Could Not Imagine

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Just as in all aspects of life, the beauty world has its fair share of controversies. From cosmetics application methods to brand drama, there have been disagreements that have gone down in the makeup books for years; be it someone telling you that you are doing it all wrong or a brand ripping off another’s idea. You know how the world is split on pineapple pizza? Well, the beauty industry is split on some things too.

Apart from personal preference for your skin type and colors that suit you, one major controversy is what order to apply makeup in. Now, I have always thought foundation came first. It was how I saw most people apply their makeup. You even out your skin tone with foundation, then go back in with concealer to cover anything that isn’t to your liking. Makes sense, right?

Well not to everyone. Many people swear by applying concealer first. This method may offer more coverage. But personally, I think if you use concealer first, you end up applying more makeup than you need. When you’ve concealed everything like under eye darkness and redness, and then go on top with foundation, it doubles up on product and moves around the coverage you just blended.

There is also the rule we have all heard time and time again; always apply liquid and cream products first and then top them with powders. This again makes sense. If you put a powder down, then add a liquid blush or cream highlight, it will bunch up and not sit properly on the skin, right? You want to layer different textures so they last, not break apart. But for some, powders underneath liquids is a Godsend. For instance, it has become a major trend for oily skinned makeup lovers to prep their skin with a loose powder before going in with liquid foundation. You might think that is so weird, but this actually mattifies the skin and makes your liquid foundation last even longer. So for me this one is all about your skin type and the products you are mixing together.

Mascara is something some women are so lucky with. Then there are others who struggle with even the best formulas. And the beauty fight here is how to best apply mascara to get the most curled and volumized effect. I would say most people curl their lashes and then apply mascara normally. But some swear by coating both sides of the lashes so that they are covered entirely. I would think that putting mascara on the topside of the lashes would weigh them down, flatten out the curl, not to mention get black smudges on your lid. But some find it to be the complete opposite. Where do you stand on this issue?

I have my stance and I know what works for me, but as much as there are recommendations and norms in the makeup world, I think it is all about personal preferences. Makeup is an art form and is about the person wearing it, so why bother with the drama? You do you.

As for beauty brand controversies, there is never a shortage. Whether a brand’s CEO said something insensitive, launched a racially charged ad, or even had an oops with their production, we are hearing about these daily. We all know about the crazy photoshopping in the beauty industry and the somewhat misleading marketing. But the real controversies are behind the scenes.

Do you remember about a year or so ago when everyone was accusing Kylie Cosmetics of ripping off the Colourpop formula? Everything from the shades to the packaging and the ingredients were eerily similar. And it was understandable that people were furious. With such a claim in the air and with Kylie’s products much higher in price than Colourpop, customers demanded to know the truth. And the truth was eventually revealed. Both Colourpop and Kylie Cosmetics are owned by the same company, have near identical formulas, and share laboratories. So I guess that explained it. But doesn’t that mean every Kylie product has a dupe under the Colourpop name, and that everytime you buy from Kylie you are paying a premium for the name rather than the product?

And then, we have one of the biggest outrages in beauty history; the Tarte Shape Tape foundation launch. The original launch of both formulas of this foundation featured 15 shades, but only about two of them were appropriate for anyone beyond a light to medium skin tone. In this day and age that is just unacceptable. The beauty community was furious and rightfully so. What made all of this worse was that the backlash led to Tarte muting comments on their Instagram post rather than letting the public share their opinions. They even announced they would release more deep shades as their customers develop a tan in the summer (let the eye rolling commence). They have since extended the shade range to include a “whopping” 18 shades. For such a major brand with such attention in the community, you would think they should know better at this point. People still aren’t quite over this controversy, and for good reasons.

Beauty dupes are always nice to find. Discovering a more affordable alternative to something costly is good for everyone. But many times it is not intentional. With all the makeup in this world, shades and even formulas are bound to have some overlaps. But what about when a brand purposely copies products that already exist? Well, MakeUp Revolution is that brand. They have done it more than once, and it seems they aren’t even trying to hide the facts. For instance, the Too Faced Semi-Sweet Chocolate Bar Palette and the Makeup Revolution Salted Caramel palette look almost identical from the shades to the layout and even the packaging. They also released two palettes, the Iconic Pro 1 and 2 that are identical in every way to the Lorac Pro 1 and 2 for only a fraction of the cost. And that is not the end of it. Nearly the entire MUR line is a knock off of higher end products. Both Charlotte Tilbury and Kat Von D have had public issues with the brand taking these so-called dupes way too far. Some would say this is a clear theft of creation. But others are keen they can find trendy products in a much more affordable format. Now, I am all for dupes, but when it is so blatantly obvious, it is just of poor taste.

Cover via Mallory Cornelison