Beauty Trends Across Cultures

We all know beauty is in the eye of the beholder. Everyone sees it differently. But when it comes to the most popular beauty trends, each country has their own style. There are so many ways to interpret beauty. Things we find attractive or interesting may be the complete opposite across the world. Whether beauty trends are inspired by culture, tradition, or society, it is amazing to see how women around the world all seem to find confidence in their beauty routines.

Some go for full glam, others focus on their hair or brows. The standard of beauty can be so distinct, yet it all comes back to the power that beauty has: it enhances our self-esteem, and nowadays women have acquired the power to define it for themselves. So what are the most popular beauty trends around the world?    

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In Japan, a look described as doll face is wildly popular. This makeup look helps the face to appear more youthful and round. By applying blush directly beneath the eyes, it gives women the rosy cheeks that children tend to have naturally. The Japanese brand, Canmake is a go to for many women as they offer many bright colors of cream cheek products that will give the face that youthful brightness.Also, applying mascara and even false eyelashes to widen the eyes, adds a bit of child-like curiosity to the look. Colored contacts are also often used to enhance the eyes as well.

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It seems anti-aging is a international trend that all women are reaching toward. Specifically in South Africa, drinking certain teas is a common way to reveal younger looking skin. From plumpness to preventing wrinkles, women rely on the ingredients in tea to achieve results more so than expensive creams, as we often do in the US. This might be something to consider for yourself. If you want to look into it, Rooibos tea is caffeine-free and offers a variety of beauty and health benefits. This herbal blend contains antioxidants and reduces the production of cortisol, a hormone that wildly aggravates your skin. Rooibos has even been known to balance blood sugar, have anti-carcinogenic properties, as well as calm headaches, eczema, and allergies. And as you most likely know, the healthier you are the better your skin looks and feels. Plus, have you seen the women from South Africa? They radiate health and youthful glow.

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In India, long and glossy hair seems to be the focus. Although makeup is growing more popular everyday, it appears beautiful and luscious locks are still the go to. Most women use oils to help their hair remain healthy, and retain shine. One of the most popular options available in India that is chemical free is called Satthwa, a premium hair oil. It promotes hair growth, thickens it, prevents dandruff and greying, and most importantly it strengthens the hair, giving it that healthy shine. And as many Indian women naturally have thick and strong hair, this is a look that is also coveted throughout the western regions.

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Arab society has a overwhelmingly large population of Muslim women. In many cases, this means women cover most of their faces. So the focus of beauty here is the eyes. Using black kohl liner seems to be the standard to draw attention to the eyes, but more recently it seems winged eyeliner, and new trends are surfacing to truly let the eyes speak for themselves. Although newer to the line up, Huda Beauty is becoming a game changer. With a elaborate collection of false eyelashes and gorgeous jewel toned eyeshadow palettes this brand will certainly make the eyes pop.

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Korea is a beauty hub for the rest of the world, especially when it comes to skincare. The US beauty market has been long inspired by the K beauty sensations like BB and CC creams, and even cushion makeup. A brand that does it all is Etude House, which has become a sensation in beauty all over Asia, but is truly a cult favorite in Korea.Flushed and glowy skin is all the rage in Korea, and the main way to attain this look seems to be intense hydration. From face masks to creams, and lightweight dewy foundations, skincare is the focus in Korea.

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You may already know that full brows are a go to in the UK. And it is not just fullness, but a natural and almost bushy look that is popular in London. The brand that has been making it big in brows for the British since the 90’s is Benefit Cosmetics. With services like waxing, threading, styling, and tinting, not to mention pencils, powders, and more, Benefit does it all. Dubai follows a similar trend, but along with bold brows, they tend to be more straight and flat when it comes to shape. The UK seems to reach for a higher arch when shaping the brows. But either way, steering clear of tweezers all together is a must have.

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From what I have researched, it seems a favored beauty trend in Latin America is using colored liner on the lower lash line. This can also be referred to as reverse eye liner. These shades tend to be quite bold like neon green or electric blue. Even bright yellows, oranges, and pinks have been seen more often. Cy-Zone is a Latin American beauty brand that is killing it with their colored eyeliners in purple and electric blue. They also have pigmented and bright eyeshadow palettes to help you achieve the look with a little less intensity. This latin american look seems to have gained quite a bit of traction in Hollywood as of late.

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Finally there is France, which tends to admire a more natural look. There is a low maintenance quality to the french's idea of beauty. Air dried hair, light makeup, and using fewer products appears to be the routine. And to add a touch of chicness to a makeup look, an orangey red lipstick seems to be the perfect pop of color and flare. Along with a skincare routine from the premiere brand Nuxe, Givenchy has the most richly pigmented and radiant lipsticks to top off more laid back makeup. Otherwise the model off duty look is wildly popular for everyday.

Of course there are thousands of other beauty trends breaking down standards across cultures, but these were the ones that stuck out to me. Perhaps because it seems like America has taken inspiration from all of these trends in what we attempt to accomplish with our beauty. Just as America is a melting pot of diversity with its people, it seems our beauty industry and trends have taken a similar path. I only hope this continues to be the case around the globe, as so many cultures deserve praise for what they are achieving with equality, empowerment, and inclusivity in the beauty industry.



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