Have You Heard of These Beauty Brands?

We all know of Urban Decay and Maybelline, but the beauty industry is an endless world of products, many of which you may not even know exist. And if you happen to be anything like me, you probably have a pretty solid collection of your favorite brands, and are always looking for that new holy grail product and brand. But instead of branching out, I consistently head to the same aisle in the drugstore and the same department store counter. Brand loyalty is all fine and well, but in order to break out of this beauty version of Groundhog Day, we need to give some new and unknown brands a fighting chance.

Yet, it is hard to do that when Instagram, Sephora, and everywhere else constantly promotes the most popular beauty brands. How are you supposed to discover something underrated when we never hear about it? Well, that is what I’m here for. I did the hunting for you, and just wait until you see what I found. Here are some underrated beauty brands that may be floating under your beauty radar.

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Photo via Sweat Cosmetics

Sweat Cosmetics is a fantastic brand that I only just heard of a few weeks ago. And this is one you will surely want to look into for this time of year. Not only are the best products from Sweat Cosmetics their mineral foundations, but they also have SPF in them and come in convenient on the go packaging for the active ladies out there. They are also made of natural ingredients, are cruelty-free, refillable, hypoallergenic, and free of fragrance, parabens, silicones, and oils. These products can be used everyday and even for a workout session, as they will not clog your pores. And if you love a good celebrity endorsement, Jackie Aina swears by Sweat Cosmetics products for festival season.

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Photo via Eva NYC

Now we have mentioned EVA NYC in a previous post, but in case you missed it or just overlooked it, this is THE hair brand. I am still constantly shocked by how little I hear people talking about this brand, so there is a good chance you are not familiar. From their to die for packaging to their addictive scents, everything in their line from texture sprays to volume powders and oil treatments is like hair gold. Plus with mini sizes of their oils, dry shampoos, and more EVA NYC is the perfect travel brand. And if that wasn’t enough they also offer some amazing and adorable heat styling tools. Could there be more? Yes! EVA NYC has the quality and vibe of a luxury brand, but is crazy affordable for even the tightest of budgets.

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Photo via Beauty Bakerie

This may be me selfishly boasting about a brand I am obsessed with, but Beauty Bakerie has the most clever yet actually wonderful products. With their Flour Powder to their Lip Whip, and Eyelash Icing, everything from the names to the packaging and, of course, the quality is delectable. What makes Beauty Bakerie stand out even more in a sea of underrated makeup brands is their Cake Mix Foundation shade range. With 30 shades they cater to a variety of ethnicities and colors. This is a brand for real women looking for dependable beauty products with a touch of cuteness.

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Photo via The Ordinary

The Ordinary may not sound like it is anything out of the ordinary, but in fact they have launched a skincare line that cuts out the nonsense. Instead of elaborate packaging and complicated claims, these products are what they need to be. With serums and moisturizers galore, there is something for every skin type. These products are filled with potent and clinically tested ingredients and the best part, they are a fraction of the cost that you are probably paying for your current eye cream. Even though The Ordinary may not be as glamorous as some, the simplicity of their formula to their packaging and marketing is quite refreshing.

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Photo via Farmacy Beauty 

Farmacy Beauty is a natural and cruelty-free skincare line including only the safest of ingredients. From scientists to farmers, every step of the process that develops these unique formulations are overseen by the most thoughtful of creators. With cleansing balms, firming creams, face masks, and so much more, Farmacy Beauty can overhaul your entire routine with the hydration your skin craves. Not to mention, with the natural elements of their packaging, these jars will look woodsy chic on your top shelf.

What other brands are we missing from this list? Do you have a go to brand that you never hear anyone raving about? Let us know on social media or in a comment below. We are always searching for the latest and the greatest in beauty. And it is about time that these underrated beauty brands receive the praise they have long deserved.