Help Save the World with Sustainable Beauty
It is no secret the beauty world contributes to the abundance of plastic waste taking over our planet. With each plastic shampoo bottle, mascara wand and powder compact, we add more to the earth’s collective pollution. Of course we can be more mindful when tossing our empty bottles out by separating our recyclables and encouraging others to do so as well, but is that all?
There is only so much we can do as individuals when it comes to reducing waste and our contribution to climate change. But we must start shopping from brands with sustainability in their DNAs. We can also reach out directly to companies behind with their sustainability initiatives to share our opinions.
Unfortunately, eco-friendliness and refillable packaging are still not as common as they should be. We have seen a few brand names like Buxom, Hourglass, and Stila ease into them, but for the most part, the few conscious ones are still flying under the radar. By supporting beauty brands that are doing the most to help the planet while creating effective products, we are taking a stance and sending a message to the entire beauty industry. Hopefully, that message will ring out loudly enough to encourage all brands to be more mindful of their use of wasteful materials.
Until then, I thought you would want to know some beauty brands that are already focused on providing you with the best of beauty and the best of sustainability.
I am sure you saw this coming. It seems that LUSH has been an innovator in this space since the day they began. Not only do they offer a trade-in program to recycle your empty pots in exchange for a free face mask, but they have recently launched more products to change the way we buy beauty. Everything in their NAKED line is free of excess packaging. This line includes soaps, shampoo bars, conditioner bars, solid serums, deodorants, bath bombs, and more. Also, their UK market just launched a refillable lipstick with a large range of shades and affordable vintage-looking and plastic-free cases.
You may not consider deodorant to be a beauty product, but it does offer you confidence and beauty in the world of scent. And Myro sells deodorants that are natural, nontoxic, and both refillable and recyclable. When you order from Myro, you pick a naturally derived scent and a color for your reusable pod. Then, instead of repurchasing a new hunk of plastic every time you need deodorant, they send you a refill which greatly reduces plastic waste. In fact, Myro uses about 50% less plastic with each refill than the average deodorant produces. Plus, the pods are a super cute addition to your vanity.
On to luxury, Kjaer Weis is the cream of the crop when it comes to beauty. Without having to compromise on quality, they are able to offer refillable makeup in stunning metal containers that are meant to be cherished instead of tossed. Everything from their compacts to their lipsticks and even mascara is a part of their Intelligent Refill System. They offer cream foundations, highlighters, and lip tints. But, if I had to recommend just one product, it would be the cream blush. It is so user-friendly, comes in a variety of shades, and gives your skin a beautiful natural glow.
Elate Beauty is conscious and sustainable in a new way. All of their compacts are made out of bamboo, which is a self-regenerating natural resource. This means it regrows annually. Simply put, the environment is not being destroyed in order to make Elate’s packaging. Also, when you purchase a refill for that stunning and eco-friendly packaging, it is sealed in their seed paper, another big plus. With all of this worldly goodness, their products are just as great as you want them to be. If you want to get your toes wet in this brand, their eyeshadows are beloved and their mascara is a bestseller.
Package Free Shop
If you want to test out sustainable beauty products but are not quite sure where to start, the Package Free Shop can be your one-stop shop. They are a boutique that has found alternatives to single-use plastics that remain convenient for the average buyer. They only source products from brands sharing their mission of making a positive environmental impact. The brand’s founder, Lauren Singer, is an expert in the field. She was able to fit all of her trash from the last five years into one mason jar. Do not expect to get to that level of sustainability overnight, but her Package Free Shop can be a step in the right direction. You can visit the store in Brooklyn or shop online. The site offers everything from cleaning products to cooking utensils and their beauty and wellness section is full of waste-free goodies. Everything from refillable dental floss to lip balm, dry shampoo, and even the widely loved Raw Elements Tinted Moisturizer with SPF is there for you to explore.
All of these brands are not only sustainable, but also cruelty-free and mostly vegan. Getting started in a sustainable and waste-free lifestyle can be overwhelming. But check out these brands and your beauty routine could be zero waste before you know it.