Makeup is Genderless

Makeup is Genderless - Openletr Cover.jpg

For how long has makeup been marketed solely to women? Just because a product has pink packaging, is sold near handbags, and being used by female models does not mean it is only meant for women. And times are changing. Men, transgenders, and those who are gender-neutral are making their voices heard in the beauty world. Jeffree Star, Patrick Starrr, James Charles, and more are not only making themselves known, but are also taking over the industry with their own lines and collaborations. With the growing acceptance and even celebration of gender-neutral beauty, it is not just YouTubers that are making a change.

Beauty brands are now breaking the mold by launching gender-neutral lines. And we are here for it. In case you have yet to hear about the beauty brands that are making themselves known through their genderless practices, here are a few for you to investigate further.

Noto Botanics

NOTO Botanics is described as multi-use, all-natural, and unisex. The idea behind the brand is to simplify cosmetics. NOTO is cruelty-free and vegan, and uses natural and organic ingredients. As it says on their website: “we celebrate the authentic and diverse layers of what self-expression and beauty can mean. We are a champion for ferocious courage in individuality with conscious living, cultivating a community of diverse yet mindful community.” This is reflected on their wildly basic black and white packaging, and products names. Everything with NOTO is easy, convenient, and natural-looking. They are known for their bestselling oils, but provide everything from highlighters to moisturisers, and lotions!

Fluide Beauty

Fluide is another brand celebrating everyone’s right to express themselves as they please. In fact, a percentage of every sale goes to non-profit organizations focused on LGBTQ health + advocacy. What makes Fluide stand out from other brands with similar messages is their lack of simplicity. They sell colorful and cruelty-free makeup that promotes their radical style and what they describe as “queer kinship.” This brand was not created for a middle ground, but for everyone to celebrate beauty through color, glitter, and 7-free nail polishes.


via    Mugler

via Mugler

Mugler is not a genderless brand. They sell women’s and men’s fragrances. You have probably heard of their top sellers Angel and Alien. But, more recently, they launched a line of 5 unisex fragrances that are meant to match your personality. These come in a rainbow of colored bottles and each fragrance has a unique description and aroma to promote relaxation, peace, freedom, energy, and togetherness.

ASOS Face + Body

ASOS, your favorite affordable fashion destination has also launched their own inclusive beauty range to highlight the importance of raising the standards in the industry. With everything from pigmented lipsticks to highlighters and glitter eyeliners, this line stretches its grasp both far and wide. And once again, instead of following the path of minimalist, ASOS reached for the sky with gloss, bright colors, glitter, and more.

Jecca Makeup

Jecca Makeup is a vegan, cruelty-free, and genderless makeup brand started by Jessica Blacker, a LGBTQ+ advocate. This line was created to slash the idea that beauty is meant just for women. Blacker began her beauty journey working with trans clients. This is when she realized mainstream beauty was overlooking many people. She first launched Jecca with the Correct & Conceal, an ideal product for covering beard shadow, birthmarks, and acne. Blacker describes her products and packaging as neutral to avoid alienating and fight the stigma so many feel when using makeup.

Although mainstream brands have not fully launched genderless makeup, CoverGirl, Maybelline, and Rimmel have used male influencers to promote their products in the last year or so. James Charles was the first “CoverBoy” to work with CoverGirl. Such wildly popular brands promoting gender fluidity in the beauty industry through social media campaigns may not seem like much, but it is making a big statement to the rest of the world.

As a cisgender woman, I cannot say too much on the topic except that it seems like a stride toward inclusivity. However, I find it interesting that so many brands are trying to be more inclusive to all genders by making their packaging more streamlined. They are doing away with sparkles, cute fonts, and color when the whole point of being gender-neutral is to accept everyone’s preferences. I can see how simple packaging is more approachable, but is that the only way to make the industry inclusive?

Brands such as Dove have their men’s lines with bolder scents, grey packaging, and even 2-in-1 products. This has been criticized as something that continues to make men insecure about their beauty routines, and in fact, reverses the progress that has been made. We no longer want to assign genders to colors or products, yet this seems like the beauty equivalent of buying yellow and green baby clothes instead of pink and blue. But, does that matter? Shouldn’t we all, regardless of gender identity, be able to buy whatever we want without fear of judgment?

Leave us a comment below letting us know what you think about the rise of genderless makeup.

Cover via Teen Vogue

BeautySamantha AnnComment