New Products in The Practical and Natural-ish Beauty Department
Practical and natural beauty products can be hard to come by, sometimes nearly impossible. What’s natural is not always the best and what’s the best is not always natural. But the beauty industry is not only ramping up the shade ranges and availability as of late, but even the natural essences used into the products are getting an improvement. For some brands this means going totally organic or packaging-free, and for others it means tossing some homeopathic elements into their formulas. Whichever end of the natural beauty and makeup spectrum you land on, these are some of the latest in the natural-ish world of beauty.
PYT Beauty is described as beauty without the BS (bad stuff). All of their products are cruelty-free, recyclable, and hypoallergenic. Since the company as a whole is still rather new to the industry, they only have a handful of products available at the moment. But that is so they can truly focus on making each and every one user-friendly, versatile, and high quality. I’m not knocking down brands launching products every week, but sometimes the quality is just not on par with brands taking their time. And what makes the launch of PYT Beauty even more exciting is that the collection launched at ULTA, so it can be accessible to everyone. If you are interested in PYT Beauty, I would recommend starting with the Prime + Ready Mascara, so you can prep and protect your lashes as well as keep them long all day.
LUSH has done it again. With their consistent fight against animal testing, plastic waste among other great initiatives, they have now released a packaging-free foundation. Packaging-free or refillable beauty products are all the rage thanks to eco-warriors. Nearly all beauty products come in wasteful plastic packaging, but LUSH has made a foundation in 40 shades that are solid and user-friendly. It is called Slap Stick and costs €16.95, which is roughly $20. This is a breathable foundation with buildable coverage. It is beyond simple to blend and is meant to give your skin a “lit from within glow.” And according to the LUSH UK website, 10% of the profits fund literacy classes and a dentist on the island of Nias (located off the western coast of Sumatra, Indonesia). This is a 100% vegan formula too. But the bad news right now is that it is only available in the UK. That does not mean it will never come to the states, so hope is not lost. Until then, put it on your shopping list whenever you head overseas.
Just by the name, you can tell Plantioxidants is a natural beauty brand. Their entire skincare line is certified organic and feature plant-based antioxidants to nourish the skin and protect from free radicals. And their bottles and all packaging, even the boxes they send their goodies in, are 100% recyclable. The Brightening Eye Cream and Reparative Serum have even won beauty awards. Now, their prices may not be cheap, but compare those costs to buying organic produce (expensive!). So if organic is the way to your heart, Plantioxidants is the brand for you.
If your dream has always been to be a mermaid, this brand was made for you. Captain Blankenship sells botanical and marine-based beauty. Not only does the brand use recyclable glass packaging, but they are also cruelty-free and free from synthetic preservatives, parabens, and sulfates. And, if you were looking for another reason to look into Captain Blankenship, it is a small women-run company based in upstate New York. Now onto the actual products, they sell shimmer hairspray, so you can actually be a mermaid, dry shampoo, face masks, deodorant, bath salts, and more. And they donate 1% of each sale to non-profits that work to protect, preserve, and conserve the world’s resources. Does it get any better than that? The Mermaid Detox Face Mask is what my dreams are made of.
If you are on the hunt for a bunch of natural and clean makeup products, look no further. Juvia’s Place makes some of the most pigmented eyeshadows on the market. The brand was originally inspired by the beauty of African culture. They are cruelty-free and mostly vegan aside from the use of carmine, a pigment mad of crushed beetles. And although they do feature some neutral tones in their collection, they are all about the bold, rich, and vibrant colors. And to make it even better, you can achieve some killer looks for under $25. Their latest eyeshadow palette is their first all-matte called The Warrior II and pairs perfectly with any of their more shimmery or colorful option.
Natural might not always mean solely from the earth or without any chemicals when it comes to some beauty products. It can mean recyclable packaging, eco-friendly production, or vegan. But whatever it means to you, these new natural-ish beauty products are worth a gander.
Cover via Wanda Print