Our Top 4 Beauty Brands with Unique Concepts From Packaging to Sustainability that are Affordable and Work Wonders
Beauty brands can no longer launch without some sort of concept beyond “this is skincare” or “this is makeup.” With the beauty space so full that even the biggest of beauty lovers cannot possibly get their hands on everything, brands need to stand out from the crowd. They need to do something to define themselves. Not even quality products do it anymore. In order to even get consumers interested in a beauty line, there has to be something beyond the norm. Whether it is killer packaging, vegan ingredients, or all about being eco-friendly, something needs to attract us.
Of course, there are new brands launching what seems like daily, but these are some beauty brands that really stand out due to their unique ideas, fun concepts, or intense transparency.
1. Stowaway Cosmetics
How did I just only learn about this brand? Stowaway Cosmetics was inspired by the inconvenience of traditional makeup. The large bulky packaging, and the fact that makeup expires before you can finish it. And when was the last time you actually used up a lipstick? Stowaway took these concerns and launched their line of streamlines cosmetics to fit into the everyday lives of women. Their products are cruelty-free, minimalist, and right-sized. What does that mean? Well, Stowaway sells their products in sizes that are smaller than most other luxury brands, but larger than travel-size. This way they can keep their costs low and you won’t waste a ton of product or money. They even have a recycling program. For every three products you use up and send back (on their dime), they give you $5 of credit towards a new purchase.
Oh, and their products are actually amazing. Their Lengthening Waterproof Mascara has become one of my favorites immediately. And they are so honest that for each and every product Stowaway sells, they list out the entire production costs (testing, packaging, middlemen, and retail). So, if you want a totally honest and totally awesome beauty brand to try out, Stowaway Cosmetics may be the one for you.
2. Ohii by Urban Outfitters
Ohii Beauty was recently launched exclusively at Urban Outfitters and by Urban Outfitters. The brand is said to fill the blanks in your beauty routine. To me, what makes them stand out so much is the packaging and concepts behind each product. They didn’t just launch a classic lipstick or concealer (although there is absolutely nothing wrong with the classics), they took a different route. Although they have some go-tos like matte liquid lipsticks and a peel-off mask, they also have something called Lip Jelly and a Cream Cleanser that has an exfoliating brush attached to the tube. Their products feature fun pastel colored packaging that is a perfect mix of cute and chic. Now, it does follow the minimalist culture that is making a wave in the beauty industry right now with brands like MILK Makeup and Glossier, but it is even more budget-friendly and both vegan and cruelty-free.
3. Love Beauty & Planet
Love Beauty & Planet is a drugstore body care brand making huge strides to help the environment. They have all the products, indulgent fragrances, and cute packaging you could ever want, but their ideas and concept go far beyond that. Their bottles are made of 100% recycled materials, they use a fast-rinse technology so you can save water, and they have fair wage jobs, use ethical sourcing, and sustainable ingredients. Oh, and of course, Love Beauty & Planet is vegan certified and cruelty-free. So if you are on a budget, but still want to do good for the planet and yourself when it comes to your hair and body routines, this is the brand to look into.
4. Beauty Bakerie
How could I not feature Beauty Bakerie in this post? I mean, not only is this brand one of the most inclusive around but their packaging and puns are gold. I know this is not a new brand to the beauty industry or to you, but it deserves praise for its inspiring concept that has gained nonstop traction since its inception. Plus, this brand is keeping it real by being cruelty-free, vegan, and paraben-free. There is something for everyone in Beauty Bakerie’s line. No matter your preferences, your needs, or your skin color Beauty Bakerie has got you covered with their adorably clever Cake Mix Foundation and Flour Setting Powder. There is no other brand coming close to Beauty Bakerie on any level.
Cover photo via Creative Salon and Spa