Philanthropic Beauty Brands Making the World a Better Place: from Animal Testing Ban, to Environment Protection, and Women Empowerment
We already know how beauty products can change our lives. From enhancing our natural beauty to helping us make a statement, and even give us confidence. Makeup and skincare products are essentials for many women, but did you know these beauty brands, we love so much, go above and beyond to help those in need?
Photo via NYU
Some brands have made recent contributions and commitments to add positive changes to the world while others have been giving back for decades. These beauty brands are doing more than good, and are offering their best to the world. You may not even be aware that some of your favorite beauty companies are leaders when it comes to philanthropy. And all of these donations vary from fighting animal testing and protecting the environment to empowering women around the globe through charities, education, and more. So let’s take a look at which brands are standing out in the beauty industry for their dedication to making a world of difference.
Photo via Heritage 1933
We recently drew attention to Layota Thompson, the founder of Heritage 1933 in our Women Behind Beauty Empires post. You can read more about her there, but we wanted to reiterate the extent to which the brand is committed to charity. For every product purchased, Heritage 1933 donates a hair product to women and children living in shelters to allow them to maintain their hair. So if you needed another reason to invest in these amazing beauty products, know that everytime you buy something for you, you’re helping someone in need. Plus, to improve their environmental impact and help you recycle, Heritage 1933 will offer a discount code for every 5 empty glass bottles or jars you send back. Shopping Heritage 1933 is a true win-win-win!
Photo via The Body Shop
The Body Shop has a huge variety of products for just about everyone: makeup, skincare, and the most luxurious body butters. The Body Shop goes well above their products when it comes to causes they’re passionate about. One of its initiatives is Enrich Our People, which ensures that foreign workers are paid fair wages and treated with respect by fighting for human labor rights and taking action against modern slavery, sadly still popular around the world. The Body Shop has already assisted more than 40,000 of some of the most vulnerable people. In addition, as you may already know, it has partnered with Cruelty Free International which has spent more than 30 years fighting against animal testing in the beauty industry. As a matter of fact, this team effort played a huge role in the EU ban on animal testing in 2013. With all of this under their belt, The Body Shop expands their goodwill to reduce their carbon footprint as well as focus on having fully sustainable practices. So if you were hesitant about shopping from The Body Shop before, I’d say, go for it.
Photo via Shea Moisture
Shea Moisture has become a go to for women looking for an organic alternative to toxic chemicals in their beauty routine. This company was started by a female entrepreneur and widowed mother of five. From that struggle came success, and the family still runs the business with the same courage. Shea Moisture now builds water irrigation systems where their products are sourced, and use their programs to train women to become just as bold as their matriarch. This black-owned and female-run business partners with multiple charities to make the world a better place. But if you want to know how you can help, Shea Moisture also has a Community Commerce line of products for sale, and 10% of those sales support the communities they work with; the Sofi Tucker Foundation and other women-led businesses. Oh, and all of Shea Moisture products are organic, sustainable, and cruelty free.
Photo via Benefit Cosmetics
Then we have Benefit Cosmetics which has taken the world of brows by storm. To go along with their name, they offer charitable benefits during the month of May with their Bold is Beautiful Campaign which initiates a donation to charity for each brow wax. Some of these donations include giving safe housing and emotional support to women in need for every 10 brow waxes, financial advising to women for each brow wax, beauty workshops for cancer patients for every 8 waxes, and for every one wax Benefit will send two girls to camps that focus on science, technology, mathematics, and engineering. To date, Benefit has worked with 30 charities worldwide to raise more than $11 million. Just some of those organizations include Dress for Success, Girl Develop It, and Girls Inc. So once May rolls around, get a group of friends together and you can feel good about getting your eyebrows waxed at Benefit.
Photo via Clarins
For over 60 years, Clarins has been taking responsible actions to make the world a better place with their charitable efforts. One of its partners is FEED, which fights hunger around the world. This initiative grows each year with new offerings from the brand. Recently they sold a special makeup pouch, and with each one sold it provided 10 hot meals. So far, this partnership has provided more than 15 million meals to those in need. For over 25 years, Clarins has also been dedicated to the research that correlates diet and environmental impacts on rheumatic diseases, like arthritis. Then through Fondation Arthritis, Clarins makes a donation to MIRIAD for each purchase of Clarins Tonic Body Treatment Oil, created to firm, tone and improve skin elasticity. To really take the cake for their inspirational humanitarian efforts, Clarins launched FACIL'iti in 2015 to make the internet accessible to seniors and disabled. This program adjusts clickable zones, adapts graphics, enlarges text, and changes color schemes to fight digital exclusion, something we all tend to take for granted. Clarins has no limit to who they help, all that matters is that they make a difference.
Photo via Elizabeth Arden
Finally, Elizabeth Arden recently launched a new campaign called March On with Reese Witherspoon, actor, producer, entrepreneur, activist, and co-founder of the Time’s Up movement. This limited time partnership supports UN Women, an organization that is dedicated to gender equality and the empowerment of women. To launch the campaign, Witherspoon and Elizabeth Arden created a limited edition red lipstick, which 100% of the proceeds go to UN Women. Elizabeth Arden herself marched down 5th Avenue in 1912, handing out red lipstick to suffragettes fighting for equality as a sign of unity. Since then, the beauty empire has continued to advocate for women in all aspects of life.
Did you know these beauty empires were making such strides to improve the world? If not, I’m going to take a wild guess and presume your love for the beauty world has just expanded? If so, go on and support these movements, efforts, and campaigns to empower women, protect the environment, and make a world of difference by shopping these brands.