What's New in Beauty: Drunk Elephant, Flesh, Living Proof, Milani and EM Cosmetics

New products, exclusive releases, and brand launches — It is all happening now. And it is actually becoming hard work to keep up with all the new beauty coming out. There are new palettes, new lip products, and complete ranges to check out. So what is on the hot list right now?

Drunk Elephant D-Bronzi Anti-Pollution Sunshine Serum

Photo via    Drunk Elephant

Photo via Drunk Elephant

Since Drunk Elephant launched, they have taken over the luxury skincare world. Their serums have made huge waves in the industry and nearly every medicine cabinet photo you see on Instagram has at least one of their adorable bottles in it. But what is the latest? Their D-Bronzi Anti-Pollution Sunshine Serum.  It is described as sunshine in a bottle. Not only does it offer your skin endless benefits like vitamin D, fatty acids, and antioxidants, but it also provides the most gorgeous sun kissed bronzey glow. This serum has immediately become a go-to for summer, and even more important now that we are entering fall. You can skip the foundation, get your skincare benefits, and a touch of color all at once with this brand new gem.


Photo via    Flesh

Photo via Flesh

A new beauty brand launched at Ulta, and it has had some controversy. The name of the brand, Flesh, along with the name of the products is a bit much for some. For example, their Firm Flesh Thickstick Foundation and Fleshy Lips Lipstick sounds a little provocative. That is not to dis the brand. With an initial launch of 12 products that have a huge shade range, it is definitely something to look into. If you are a fan of Revlon, you will be glad to hear that Flesh is the first prestige brand launched by the beauty giant. But even with that ownership, this brand screams indie. With 40 shades of their foundation stick, multiple shades of lip and cheek products, and even an eye and cheek gloss, the products are unique and inclusive. Honestly, they deserve a round of applause for their impressive shade range. They definitely have some exciting products worth looking into.

Living Proof No Frizz Instant De-Frizzer

Photo via    Living Proof

Photo via Living Proof

And the ideal launch for this rainy and humid season we are finally in, is the Living Proof No Frizz Instant De-Frizzer. Living Proof has a full and growing line of luxury haircare and styling products that have been bestsellers since the brand’s inception. But this latest launch is one for the books and for your hair. If you struggle with endless frizz due to humidity, this is a game changer. It even comes in a mini size, perfect for travelling. You don’t have to wait for your hair to adjust to the weather or deal with Monica Geller Barbados level frizz, use this spritz and your hair will have no clue just how muggy it is outside.

Milani Cosmetics Gilded Desires

Photo via    Milani Cosmetics

Milani Cosmetics is sort of the underdog of the drugstore. With affordable prices, high quality products, unique items and classy packaging, they still seem to fly under the radar. Their blushes, powders, and lipsticks are some of the best. But their eyeshadows just have not made a name for themselves. That’s changing with their most recent exclusive launch at Ulta. Gilded Desires face and eye palette is not only under $20, but looks like a luxury item. It features shimmery jewel tones, creamy mattes, and two velvety highlighter shades. Not to mention it beats out other drugstore palettes, as it has a huge mirror and comes in a heavenly compact. So if you have been on the hunt for a versatile yet budget-friendly palette, this may just be it.

EM Cosmetics True Gloss

Photo via    EM Cosmetics

Photo via EM Cosmetics

Do you remember a few years back when Michelle Phan, the successful beauty guru, launched her own beauty brand: EM Cosmetics? Well she began with a full launch of eye pencils, palettes, mascara and more. Some of the products received wonderful reviews, while others fell flat. But recently the EM Cosmetics website and social pages were wiped and redesigned from scratch. They made a fresh start, and are slowly releasing beauty products that have been patiently created with tons of thought and detail. Starting out with some killer eyeliners, EM Cosmetics has now released two collections of lip products, and they are receiving only the highest honors from the beauty community. Mainly, their True Gloss line that comes in 12 wearable shades is the MVP. With a lightweight texture, pigmented formula and intense hydration, these glosses are innovative and unique. If you were wondering what to try from the newly restructured brand, these would be it.

BeautySamantha AnnComment