What’s New in Drugstore Beauty?

Drugstore beauty products - Openletr cover.jpg

We are all struck by the stunning and luxurious launches from the department stores. When you see the shiny and high-quality packaging and marketing with your favorite celebrity, why wouldn’t you be drawn in? I get it. We can’t help it. But, what about the less glamorous side of the beauty industry? Drugstore.

The drugstore brands have just as much money as high-end brands and quite often the actual products are just as good. So let’s take a minute to focus on some new and standout products from the drugstore. These are not just new shades of blush, but products we don’t often see at the drugstore or drugstore prices.

Olay Mists

  via    Target

via Target

Yes, the drugstore has recently joined the makeup setting spray game, but facial mists are still crowding around the mid-range beauty brands. That is, until now. Your favorite affordable skincare brand has launched two facial mists for you to feel relaxed or refreshed. The first is Olay Mist Ultimate Hydration Essence Energizing with vitamin C, vitamin B3, and bergamot to hydrate the skin and offer added brightness to take on the day. It also helps to refresh your makeup before you head out on the town after a long day at work. The other option is what really caught my eye: the Olay Mist Ultimate Hydration Essence Calming has B3, aloe vera, and chamomile to calm and soothe dry or dehydrated skin. And at $9.99, they will keep you on budget.

Olay Stick Masks

But that is not all Olay has recently released. Once again, they want to make your beauty routine as convenient as possible. And the newest way to do that is to take the fuss out of face masks. Instead of applying with your hands or a brush, Olay launched stick masks that apply as simply as a deodorant. And with three options, there is one for you no matter your skin type. The Olay Glow Boost White Charcoal Clay Face Mask Stick uses charcoal, clay, and glycerin to provide radiance for those with dull skin. Then the Olay Fresh Reset Pink Mineral Complex Clay Face Mask Stick uses clay, glycerin, and minerals to exfoliate and remove impurities to refresh skin. And the most popular is the Olay Pore Detox Black Charcoal Clay Face Mask Stick, ideal for those with oily skin or breakouts. So, which one is for you or will you multi-mask like a pampering champ?

Aveeno Maxglow

  via    Aveeno

via Aveeno

Even though Jennifer Aniston is the spokesperson for Aveeno, the brand still seems to fly under the radar. They have always had their lotions and creams to calm sensitive skin, but the brand has expanded to include peel-off masks. They have sheet masks for aging, oily, and dry skin. What caught my eye is the Maxglow line. We are all searching for that perfect glow from within, and this line can help you achieve that. The Aveeno No-Mess Sleep Mask is used overnight, and provides with luminous skin upon rising. Along with the mask, the Aveeno Maxglow Infusion Drops adds an affordable serum to the drugstore line up. Soy and kiwi-complex lock in moisture without clogging pores. And if that isn’t right for you, they also launched the Aveeno Maxglow Serum + Primer, which brightens the skin and preps it for the day ahead whether you’re wearing makeup or not.

Chapstick Lip Oil + Serum

  via    Chapstick

When was the last time you heard something new from Chapstick? It hasn’t changed much in ages. But, with the growth of intense lip conditioners in the market, the mother of lip balms has created her own version, starting with the Chapstick Total Hydration Lip Oil, meant to be used during the day to provide with lightweight moisture and a touch of shine. They even have tinted versions with six wearable shades. And if you are anything like me, a super supple lip conditioner for the night is essential. Chapstick Total Hydration Night Serum has got you covered there. With vitamin E, vitamin C, and primrose oil, you will wake up with the smoothest lips of your life.

Rimmel Magnif’eyes

  via    Arankaa

If you love a good drugstore dupe, this is the newcomer you do not want to pass up. Urban Decay recently released their Naked Cherry line featuring pinks and deep burgundy shades. But if spending over $50 on an eyeshadow palette is just not an option for you, Rimmel’s Magnif’eyes Eyeshadow Palette in Crimson may not be identical, but it is pretty darn close and is a fraction of the price. Although the pigmentation and shades are not exact, you can easily achieve similar looks. In fact, Rimmel’s palette is a bit softer, and may be easier to work with if you aren’t comfortable with super bright shades.

The next time you are roaming through the drugstore in search of toothpaste and deodorant, keep an eye out for these drugstore newbies.

Cover photo via Booking


BeautySamantha AnnComment